On-Demand Web Seminar

Financial Planning: Rethinking audience engagement in Wealth Management

Past event date: April 22, 2021 Available on-demand 45 Minutes
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WATCH NOW

Many hard lessons from the past year are forcing marketers to rethink how to engage with their audience. The absence of in-person events, and the glut of content targeting the same audience is making it harder to break though the noise. As we look ahead, in-depth audience knowledge and targeted content will be key to cultivating an engaged community.

In session, the Financial Planning Editor in Chief, Chana Schoenberger, shares the editorial outlook for the remainder of 2021 and provide an in-depth view of the Financial Planning audience. Two industry experts joined Chana to speak to today's crowded marketing environment and highlight content strategies that successfully engaged the wealth management community.

Register to watch this informative session to:

  • Gain key insights into the wealth management community from our Editor-in-chief
  • Hear how our Financial Planning team is aligning content with today's challenges
  • Learn about content strategies that are breaking through
Key Presenters
  • Chana Schoenberger.jpg
    Chana Schoenberger
    Editor-in-Chief
    American Banker
  • Jeff Mancini
    Chief Strategy Officer
    Arizent