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Top 10 Third-Party Marketers

Our current cover story in the magazine focuses on the state of the third-party marketers in the bank channel. It details a generally positive outlook with one challenge: they can’t seem to hire good advisors fast enough. In case you missed it, here it is.

One aspect of the industry that we were not able to include is a ranking of these broker-dealers by AUM. So we list them here for your perusal. Along with each firm listed, we include AUM as well as the number of financial institutions they serve, along with links to articles from our archive.

Source: Kehrer Saltzman & Associates
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<b>10. Essex National Securities</b>

AUM (in Millions): $4,863

2012 Total Financial Institutions: 24

2011 Total Financial Institutions: 26
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<b>9. Investment Professionals</b>

AUM (in Millions): $6,819

2012 Total Financial Institutions: 164

2011 Total Financial Institutions: 152
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<b>8. Investment Centers (ICA)</b>

AUM (in Millions): $9,528

2012 Total Financial Institutions: 277

2011 Total Financial Institutions: 276
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<b>7. Infinex Financial Group</b>

AUM (in Millions): $10,570

2012 Total Financial Institutions: 191

2011 Total Financial Institutions: 210
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<b>6. CUNA Brokerage</b>

AUM (in Millions): $13,421

2012 Total Financial Institutions: 242

2011 Total Financial Institutions: 286
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<b>5. CUSO/Sorrento Pacific</b>

AUM (in Millions): $17,110

2012 Total Financial Institutions: 185

2011 Total Financial Institutions: 167
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<b>4. INVEST Financial</b>

AUM (in Millions): $27,530

2012 Total Financial Institutions: 125

2011 Total Financial Institutions: 127
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<b>3. Cetera Financial Institutions (formerly PrimeVest Financial)</b>

AUM (in Millions): $29,595

2012 Total Financial Institutions: 583

2011 Total Financial Institutions: 620
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<b>2. Raymond James</b>

AUM (in Millions): $33,649

2012 Total Financial Institutions: 194

2011 Total Financial Institutions: 204
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<b>1. LPL Financial</b>

AUM (in Millions): $70,410

2012 Total Financial Institutions: 701

2011 Total Financial Institutions: 668
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