Books that help advisers improve and build their practices.
Whether it is practice management, client communications, leadership development or just an inspirational book to read by the beach or in a hammock under a tree, we have it covered.
Click through our slideshow to start your reading list on the right page.
The Advisor Playbook, by Duncan MacPherson and Chris Jeppesen
“This is a great way to analyze your business, better develop your internal processes and develop a more defined value proposition for your current and future clients. The end goal is to better articulate what you provide to clients and align your process to make sure it meets their expectations.”
Superforecasting, by Philip E. Tetlock and Dan Gardner
"Tetlock and Gardner talks extensively about the importance of measurement, so that [advisers] can learn from success and failure. Another valuable tip is to break down large problems into more manageable increments, using some common sense examples to illustrate their points. As part of hypothesis testing, the authors emphasize the importance of seeking contrary views."
How to Say it to Seniors, by David Solie
“It’s written by an adviser who understands how to have productive conversations with aging parents. He helps advisers take into account the respect that everyone wants to maintain, but don’t know how to communicate.”
The Millionaire Next Door, by Thomas J. Stanley and William D. Danko
"This book examines the traits and habits of wealthy people in America: hard work, perseverance and self-discipline. While a fancy car or a big house provides the appearance of wealth, the book drives home the fact that wealth is what you accumulate, not what you spend. It is appropriately titled because many wealthy people are living in very modest homes across the country while others are broke and living in mansions."
How I Raised Myself from Failure to Success in Selling, by Frank Bettger
"While most financial advisers are formerly educated and worked in apprenticeships to be investment managers, no such school exists to teach sales. Many smart advisers fail in business because they are brainwashed by an industry that is myopically focused on products and portfolios — hardly ever on new business development. [This book] communicates a practical guide on how to get new clients."
The New Rules of Sales and Service, by David Meerman Scott
"This book forced me to consider how [clients] make buying decisions instead of telling how I should be using 'old school' interruption marketing techniques."
Ice to the Eskimos, by Jon Spoelstra
"Jon Spoelstra was the only NBA front office executive ever traded for a player. He took his real world experience in joining the New Jersey Nets and helped them market a product that the Nets thought no one wanted. As advisers, almost half of the investable assets are self-directed. Jon's insights provide advisers strategies on how to focus their business in the right areas, with the right messages and achieve big results."
Hug Your Customers, by Jack Mitchell
"Jack Mitchell focuses on the simple principle for success — making clients feel loved, appreciated and special. He stresses the importance of delivering spectacular client service and explains how advisers can distinguish themselves. He also discusses the importance of helping clients understand what advisers are passionate about. Products can come and go, but experiences last. Delivering a superior experience can help build trust, loyalty, and stronger and lasting relationships."
Tested in the Trenches, by Ron Carson and Steve Sanduski
"I have found this book to be a great resource. It provided helpful insight on how to deliver a top shelf client experience and a back office procedure outline."
Atlas Shrugged, by Ayn Rand
"Every adviser should read [this book] for greater insight into people, capitalism, free markets, the consequence of government meddling, self-reliance and individual achievement, and what makes some businesses great and others mediocre."
The Tao of Pooh, by Benjamin Hoff
"This is a speedy read. While some advisers may see this as an intro to Eastern thought, it is also a perspective of how [advisers] have each of the classic A.A. Milne stories embedded in them. Some tend to lean toward one character than another, but striking a balance between all of the traits is paramount. Not too much of 'The sky is falling!' Eeyore, or kinetic Tigger. Owl doesn't really know everything, and Rabbit is always looking at what is coming next — never taking time to enjoy where he is! We all should strive to be Pooh: personally and professionally."
No More Champagne, by David Lough
"Lough, a former member of the London Stock Exchange, has written a biography focused on Winston Churchill’s personal finances. The well-researched insights from her book will make the financial twists and turns of Churchill’s life, as recounted in his book, absolutely riveting."