5 Tips for Solving the Life Insurance Puzzle
As a result, less than 52% of financial advisors describe life insurance planning as a successful aspect of their business, according to a recent survey by Saybrus Partners, Inc., a life insurance partnership firm, and 30% avoid it completely.
There are a lot of advisors who dont touch it at all, says Kevin Kimbrough, national sales manager of Saybrus Partners.
But this doesnt have to be the case. There are a number of strategies advisors can employ to improve their grasp of life insurance planningand better serve their clients.
Here are five that Kimbrough says pay dividends.
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<b>1. Put in the Time</b>
"Because life insurance can be complex and cumbersome," Kimbrough says. Advisors need to "really just invest the time in growing their knowledge base."
<b>2. Hit the Books</b>
Study up on life insurance," Kimbrough says, "perhaps take some of the industry study courses, and work closely with particular insurance companies on the information and resources they can provide.
<b>3. Partner Up</b>
Where we see it getting better is where the partnerships have been formed, says Kimbrough. He recommends planners find another advisor with their firm that does have the life insurance experience and knowledge and knowhow and work to form a partnership with that individual so they can gain the experience.
<b>4. Engage an Outside Specialist</b>
"Some advisors have formed partnerships with life insurance professionals, who can provide information, recommendations, and sales assistance," says Kimbrough.
"By meeting with their clients and being part of the process," he says, "these specialists get in the trenches with them and help them learn."
<b>5. Just Do It</b>
Its more about a practical application than an academic study process, says Kimbrough. The best way for advisors to grow and expand that knowledge base is by actually doing it.”
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