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The founder of Berknell Financial Group faced a tough climb at the outset of his career — he applied for 245 jobs after college. Now he aims to quadruple the households served in the practice he launched when he was 24 years old.
Yarnway describes the process of choosing a technology stack that best fit his San Francisco-based RIA and how he found and developed his practice’s client segment. Even Yarnway’s daily
“I struggle like every other human being. I have my challenges, I have my successes and I love to joke,” Yarnway says.
“I want us to be transparent about our fees, about our practice, about the way that we intend on serving you, and then I’ll let you make the decision. But what you’re going to get from us and what I hope that the industry adopts is that same level of transparency, that same level of ‘do right by the client,’ right? If we’re doing that, then I think that erasing that type of stigma does well for every type of firm, broker-dealer, independent RIA, you name it.”