I like to think that I know a thing or two about marketing, although Im not a expert by any means. Yet even I didnt know the full impact my 3-year old would have had on building my business.
I featured my son in my
Whyd I use my son? My target market is teachers, who are skilled at relating to and interacting with children. I thought there was no better way to connect with them than by showing my interactions with one of my own children.
But the response has gone well beyond my expectations. Ever since my new site launched, thats all people can talk about. They love how he whispers Teachers before saying it out loud, and how empathically he says No! when asked about which clients I serve.
Im hoping
Dave Grant, CFP, a Financial Planning columnist, is the founder of Cary, Ill.-based planning firm Finance for Teachers. Hes also the founder of Fee Only Consulting, which focuses on developing the skills of Gen Y planners. In addition, hes the founder of NAPFA Genesis, a networking group for young, fee-only planners.