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Family philanthropy benefits givers in surprising ways — we've seen it happen

Last Saturday's National Nonprofit Day is a welcome reminder of the significant impact philanthropic activities have on communities and on the world. But through our work at Whittier Trust we have also witnessed how helping families engage with philanthropy, whether by establishing a nonprofit, a family foundation or forming a philanthropic strategy, can significantly transform family dynamics, forging and strengthening bonds by tapping a shared desire to do good.

Pegine Grayson Whittier Trust
Pegine Grayson, senior vice president and director, Whittier Trust's Philanthropic Services

One family we worked with illustrated the power of incorporating philanthropy into a wealth portfolio. To facilitate the creation of a family foundation, our team organized a retreat for the father, mother and their three adult children. The two daughters were enthusiastic about participating, but their brother, who was estranged from the family, was less so and only reluctantly agreed to attend.

During the retreat, the father became emotional as he shared the childhood experiences that inspired him to support vocational training for low-income kids and motivated him to establish the foundation. His heartfelt words came as a surprise to the children, who had never seen their father so passionate. It prompted them to open up about their own interests and passions. 

Ashley Fontanetta
Ashley Fontanetta, senior vice president and client advisor with Whittier Trust

The father's moment of vulnerability sparked a deeper understanding and connection among the family members, leading to their active engagement in the foundation — including the once-estranged son. 

Through philanthropy, this family was able to gain a meaningful appreciation for each other and for the experiences that shaped them. 

READ OR LISTEN: How charitable giving fits into your clients' financial plans — and your firm's business plan

Family reconnection is just one of the benefits to be derived from involvement in family philanthropy. Below are some others.

Values and succession. Discussions about family members' backgrounds and beliefs help everyone embrace family history and carry forward important values and civic responsibility. Through philanthropic activities, parents can also help ensure that family wealth does not undermine their children's drive for success

Life skills. Deciding on a charitable mission, selecting grantees, creating a decision-making process and determining and evaluating desired impact can be challenging. Making these decisions as a family allows members to research causes they care about, learn to communicate respectfully, make persuasive arguments, appreciate different perspectives and find compromises. Representing your family well in the community ensures every interaction leaves a positive impression on people, grantees, organizations and other philanthropists.

READ MORE: How rich American families engage in philanthropy

Financial literacy. By setting a foundation's strategy and mission, family members gain knowledge about investments, financial planning, budgeting, market fluctuations, tax considerations and other financial management practices — including how to understand and evaluate the financial health of organizations they might support. 

Resolving ambivalence. Family members, especially those who didn't earn the wealth themselves, often have mixed feelings about the family money. Collaborating on how to use the wealth for good can help alleviate these tensions, uniting family members around positive impact.

Togetherness. With wealthy families often dispersed across the country or the globe, philanthropy serves as a unifying force around a common purpose. It encourages family members to come together, visit grantees, observe their work in the community and discuss their experiences.

READ MORE: 3 tips on how to connect with next-gen heirs for estate planning

When families select a cause based on their own experiences, interests and life journeys — as opposed to external influences — they maximize the odds of reaping the benefits discussed above. A family office can help identify each member's passions and develop a strategy that unifies the philanthropic focus and doesn't seed resentment or frustration. 

As we celebrate the spirit of National Nonprofit Day, consider how family philanthropy can strengthen bonds, impart valuable life skills and create a lasting legacy. By thoughtfully establishing and managing a vehicle for family giving, families can unite around shared values and make a meaningful impact on the world for generations to come.

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Practice and client management Wealth management Philanthropy High net worth Family offices
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