A multiyear push by the nation’s largest independent broker-dealer to appeal to RIAs is paying off, as a wirehouse breakaway team chose LPL Financial as custodian for its newly launched fee-only practice.
Financial advisors Jennifer Kirby and Frank Granizo of Talisman Wealth Advisors left Merrill Lynch and dropped their FINRA registrations, picking LPL over many suitors in the process, Kirby said in an email exchange. LPL
Kirby and Granizo “had been kicking around going independent” since they first teamed up at Merrill in 2018 and began their due diligence by speaking with wirehouse breakaways and the
“We did a lot of homework and spoke to dozens of people,” she says. “As a wirehouse breakaway we needed time to get comfortable with the space and the spectrum of options from partial to full independence. Ultimately, we received great advice from a person we trust who said, ‘Why wouldn’t you just go full RIA?’ When we took a hard look, the answer was, ‘Why not?’”
Representatives for Merrill Lynch didn’t immediately respond to a request for comment on the move.
While LPL doesn’t disclose its overall number of fee-only advisors, it has more than 450 hybrid RIAs with 5,000 advisors using their own RIA rather than LPL’s corporate entity,
Alongside its launch of an employee affiliation and a dedicated breakaway channel, LPL has made RIA services
In recent months, the firm
The ongoing revamp of LPL’s custodial services includes automation of operations, removal of paper forms and overhauls of company workflows, CEO Dan Arnold said in the company’s fourth-quarter earnings call, a
“We're investing in our capabilities and resources that we believe match that growing opportunity set as we do expect, over the next few years, more advisor movement or churn across that space,” Arnold said. “We believe we can put together an interesting, differentiated solution that will contribute to our ongoing organic growth and be a nice contribution to increasing that organic growth rate.”
The firm’s latest custodial clients dropped Merrill Lynch on Feb. 25, according to FINRA BrokerCheck. Talisman officially registered as an RIA on April 15, SEC records show. Kirby spent her entire previous eight-year career with the wirehouse, and Granizo had been with Merrill for all of his 21 years in the industry. The practice primarily serves business owners, corporate executives and their families, Kirby says.
“The trend to independence is clear and gathering steam,” she says. “Over time, we saw that the offerings available outside the wirehouse model — from investments, to planning tools, to fintech — are just getting better and better. Plus, we felt that we are at a stage of our career where we still had time to build something really appealing to our clients and us.”