Wealth management M&A hits high in 2024, 2025 growth expected

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2024 was a productive year for merger-and-acquisition activity across the wealth management landscape, featuring notable deals such as Wealth Enhancement Group's purchase of Levy Wealth Management Group and Hightower's majority stake in the Boston-based NEPC. Experts say appetites for such deals are poised to grow in 2025.

Hightower, a large advisory firm in Chicago, announced its purchase of a majority ownership share of NEPC in October. NEPC, which is an investment consultant and private wealth advisor, oversees more than $1.6 trillion in client assets. Together, the firms will have roughly $1.8 trillion in assets under administration and $258 billion in assets under management.

Wealth Enhancement Group, putting its private equity backing to work, will absorb Levy Wealth's $1.3 billion in assets under management for an undisclosed amount, pushing its total AUM to more than $90 billion. The organization inked five deals in the first half of 2024 that yielded a combined $2.4 billion in assets, according to data from consulting firm and investment bank Echelon Partners.

Jim Cahn, chair of the investment committee and chief strategy officer at Wealth Enhancement, said that deal volume across the industry will continue to grow as scale continues to drive "better client outcomes and more efficiency within the RIA space."

"We see a lot of new entrants trying to gain scale and bidding for deals, but it will be hard to catch up to the current industry leaders as they have an advantage," Cahn said. "Sellers are better off working with an experienced buyer."

READ MORE: 6 ways independent wealth management firms are consolidating

Despite the private equity wave sweeping across the wealth management landscape, as firms sell ownership stakes to outsiders in exchange for a stable source of funding for growth, many leaders are remaining independent or pursuing mergers with competitors to achieve scale while retaining full control. 

Leaders of the Atlanta-based SFA Partners, which has roughly $7 billion in AUM, said in a prior interview with Financial Planning that while aware of the benefits of private equity financing, the tradeoff of ownership struggles isn't worth it.

"We just celebrated 21 years in the business. … So in 21 years, you can obviously tell that firms that started around the same time that we did, a lot of them are gone," Jamie Mackay, president and chief operating officer of SFA, said in an interview with FP's Dan Shaw. "A lot of them are gone because they've been packaged up by private equity and eventually sold."

READ MORE: Why some RIAs aren't riding the private equity wave

All of this is subject to change. As President-elect Donald Trump's administration begins its work amid a lowered interest rate environment, regulatory experts are predicting deal volume to accelerate.

"M&A looks to accelerate in 2025 as the Trump administration takes over and brings changes in leadership at the Department of Justice and Federal Trade Commission. … The DOJ's and FTC's current leadership has been pro-consumer and seen as a stalwart against corporate consolidation," said Joseph J. Raetzer, business lawyer and consultant.

Raul Gastesi, partner and cofounder of the Florida-based law firm Gastesi, Lopez & Mestre, agreed that "less regulation and a change in leadership at the FTC" will have a significant effect on M&A activity.

Read on to learn more about the high-profile deals announced in 2024.

Cetera headquarters

Cetera Financial Group acquires Concourse Financial Group Securities

The San Diego-based Cetera Financial Group announced on Oct. 8 that it plans to acquire Concourse Financial Group Securities through an asset acquisition deal.

The deal for CFGS, a Birmingham, Alabama-based subsidiary of insurance company Protective Life Corporation, is anticipated to net Cetera roughly 350 advisors with $4 billion in assets under management and $12 billion under administration. Cetera, with 12,000 finance experts and $224 billion under management, expects to finalize the acquisition in the first quarter of this year for an untold amount.

"Cetera has a proven track record of acquiring and successfully integrating independent broker-dealers affiliated with insurance organizations, and Concourse Financial Group Securities represents a tremendous opportunity in today's rapidly consolidating market," Mike Durbin, CEO of Cetera Holdings, said in a press release.

READ MORE: Cetera picks up insurer's wealth unit with Concourse Financial purchase

Wealth Enhancement Group Building in Minneapolis, Minnesota
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The breakup between LPL and WEG

Last month, leaders with the Minneapolis-based investment advisory firm Wealth Enhancement Group confirmed predictions that it was the second of two large entities to break away from LPL Financial following an announcement during a July earnings call.

WEG partnered with LPL for more than 17 years as an office of supervisory jurisdiction, which is a sizable practice that works within an independent broker-dealer to execute specific supervisory functions. Merit Financial Advisors, a hybrid firm with about $12 billion under management, was the first to leave LPL and departed in August of last year.

"The two firms will be amicably ending their relationship effective June 30, 2025, as each pursues its own growth objectives," according to a WEG spokesperson.

READ MORE: LPL, WEG part ways in second large OSJ departure

BlackRock
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BlackRock's $12 billion purchase of HPS

Executives at BlackRock struck a deal to purchase the New York-based HPS Investment Partners last month in an all-stock agreement valued at roughly $12 billion.

Scott Kapnick, Scot French and Michael Patterson, founders of HPS, will go on to lead a private financing business unit within BlackRock upon finalization of the deal, seeing the trio join BlackRock's global executive committee and Kapnick additionally become an observer to the firm's board of directors. The new unit will "unite direct lending, fund finance, and BlackRock's GP and LP solutions (fund of funds, GP/LP secondaries, co-investments)," according to a press release.

The combination of the two will position BlackRock with about $220 billion in assets and room to grow with insurance clients and in investment-grade private debt, the firm said.

READ MORE: BlackRock buys private credit firm HPS in $12B deal

The Robinhood application is displayed in the App Store on an Apple Inc. iPhone in an arranged photograph taken in Washington, D.C., U.S., on Friday, Dec. 14, 2018. The Securities Investor Protection Corp. said a new checking account from Robinhood Financial LLC raises red flags and that the deposited funds may not be eligible for protection. Photographer: Andrew Harrer/Bloomberg
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Robinhood announces $300 million deal to buy TradePMR

Robinhood Markets, the California financial services company, announced that it plans to purchase the custodial and portfolio management platform provider TradePMR in a cash and stock deal worth roughly $300 million.

The purchase, which current predictions expect to close sometime in the first half of this year, will provide Robinhood with a wealth of registered investment advisors for its current client base and further its path into the retail investment markets, according to the press release. TradePMR currently has more than $40 billion in assets under management.

"The TradePMR team has one of the strongest RIA networks in the industry," Vlad Tenev, chairman and CEO at Robinhood, said in the release. "We're excited to join forces to build a category-defining advisory platform for the next generation."

READ MORE: Robinhood to buy TradePMR for $300 million in wealth client push

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Pathstone's groundbreaking purchase of Hall Capital Partners

Pathstone, the Englewood, New Jersey-based fee-only registered investment advisory firm, announced it had inked a deal to purchase Hall Capital Partners for an undisclosed amount. 

If finalized, the acquisition of Hall Capital would boost Pathstone's total assets under management to $100 billion and total assets under advisement and administration to roughly $160 billion — making it the firm's largest purchase ever. The New York- and San Francisco-based Hall Capital oversees 130 clients with roughly $45 billion in assets.

"From the beginning, we have strived and prided ourselves on our ability to meet the needs of our clients, and we truly believe this combination brings together two complementary organizations who will benefit immensely from collaboration and sharing of resources," Katie Hall, cofounder and cochair of Hall Capital, said in an October 2024 press release.

Read more: Pathstone to acquire $45B firm, reach almost $160B in client assets

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