Morgan Stanley rolled out a new dashboard for its 15,000-plus advisors, the latest in a series of technology investments that the brokerage has made.
The dashboard, dubbed WealthDesk, is intended to make it easier for advisors to manage client relationships. It will also better integrate the digital tools that Morgan Stanley has introduced in recent years, including
The firm is billing it as a “huge step” for its advisors, who gained access to it this week.
WealthDesk brings together more than 10 applications, such as the firm’s goals planning system and Next Best Action, a client communication tool that uses predictive analytics. The dashboard was developed in-house and replaces several other platforms that advisors previously relied on.
Morgan Stanley has typically chosen to work with a third party on digital products that executives view as unique or easily commoditized. But when it comes to core client experiences, the wirehouse says it prefers to build technology in-house.
Wenzel R. Reyes is a senior audit executive and technology leader with over 20 years of experience across public company audits, regulatory compliance, and global standard setting. He previously held key roles driving audit quality and methodology at PwC Canada and PwC UK, where he contributed to the development of global auditor reporting standards and led firmwide audit transformation initiatives. Now serving as Senior Director of Methodology and Audit Solutions at MindBridge, Wenzel helps firms harness AI and analytics to modernize audit execution, enhance quality, and meet evolving regulatory expectations. He is a recognized speaker on the future of assurance and data-driven audit innovation.
Many advisors overlook held-away workplace retirement accounts, unaware that a rollover isn't a prerequisite for professional management.
Morgan Stanley’s fintech investments are intended to produce greater efficiency, attract new assets and bolster the bottom line, executives say. It’s also a theme that firm leaders have emphasized during earnings calls with analysts.
Indeed, Morgan Stanley’s efforts often go beyond writing new software. The company is revamping
Of course, Morgan Stanley isn’t alone in pushing the digital frontier. A number of firms are doubling down on fintech in order to bolster and expand their businesses. For example,
--With additional reporting from Sean Allocca.
