An all-female advisor team serving an international private wealth clientele has left the thundering herd for a rival wirehouse.
UBS announced in a
The move is a boon to
Earlier this month, Merrill
Merrill is also grappling with
In recent years,
In O'Connor's case, it was disappointment with noticeable "cultural shifts within the firm," especially over the past two years, that drove her team to leave Merrill, according to industry recruiter Roger Gershman.
"This has been a common theme for a good solid two years now, where the bank is pushing their agenda and their culture upon these Merrill advisors. And it's just not resonating with them," Gershman said.
Gershman, the CEO of San Francisco-based industry recruiting and consulting firm The Gershman Group, is a former advisor and a former recruiter for Merrill himself, and a specialist in working with Merrill advisors. He advised on O'Connor's move over the past year.
'Almost in tears'
Specifically, the bank had increased pressure on O'Connor's assistant to meet a rising workload and even help other advisors, especially those at the Private Bank, Gershman said, adding that he had heard from many Merrill assistants that it was a source of frustration.
"Her assistant was almost in tears about how much she is now feeling the pressure of handling the private banking customers' needs, such as their loans, their credit cards, their online access," Gershman recalled. "Not only did they spend an incredible amount of time on their current practice, but now they have other functions that they never even were accustomed to, that they were demanded to exercise."
"So that was the major reason for the move."
While all the attention is often on advisors who are unhappy when they leave, employers need to pay attention to their support staff, who are less noticed but critical to their advisor's success, Gershman said. They can also be highly influential in a move.
The O'Connor group was "a tight team" and had collaborated for many years together, Gershman said. While Brummer, one of the associates, isn't considered officially a financial advisor by job title, she technically is also an advisor — with active broker and
"These assistants are essential. So whether it's their pay, their functions and really their happiness with a new company, is just instrumental in the function of the business," Gershman said.
The O'Connor group's move was announced earlier in a
"Your team has been absolutely amazing and we are thrilled to be a part of the UBS family!" Brummer said in a
The group chose UBS because UBS wasn't perceived to be pressuring advisors to cross-sell banking products and would offer O'Connor many resources to help her serve an international client base, including many clients based in Asia, Gershman said.
O'Connor is a chartered retirement planning counselor and a certified plan fiduciary advisor who speaks English, Mandarin and Cantonese, according to her
"I have a passion for helping startup companies and their founders through the entire business cycle from initial funding to the IPO/exit. In addition, I am a strong supporter of women professionals," O'Connor wrote in her LinkedIn profile summary.
"We look forward to having her help us continue to expand our client offering in this key market," de la Reguera said of O'Connor in the release. "Ting, Jenny and Erica have built their practice and serve clients in a way that represents the future of our industry and feel that her clients will be very well-served here at UBS."
The release did not make any direct mention of Merrill.
Although
Merrill declined to comment on the move. UBS said it was unable to make O'Connor available for an interview or to answer questions immediately.