Dick Wagner's legacy and the future of planning are focus of new course

Dick Wagner
Legendary planner Dick Wagner was the author of the 1990 essay "To Think ... Like a CFP" in The Journal of Financial Planning.
Financial Planning Association

A group of younger financial planners who are part of the influential Institute for the Fiduciary Standard launched a remote education course focused on leading the profession into the future.

With an emphasis on the legacy and teachings of one of the pioneers of planning, the late Dick Wagner, the course consists of six classes over Zoom over six months at a cost of $150 for financial advisors whose firms are members of the nonprofit research and education institution and $350 for other attendees, with the first class scheduled for June 20. The course is called "Planning for the Future of Financial Planning."

Lauren Stansell of Yeske Buie
Lauren Stansell is a partner at San Francisco-based registered investment advisory firm Yeske Buie.
Institute for the Fiduciary Standard

Organizers Anne Marie Ashworth of Abacus Planning Group; Lauren Stansell of Yeske Buie; Christine Crigler of The Colony Group, Yesenia Realejo of Tobias Financial Advisors; Eileen Stevens of CI RegentAtlantic Private Wealth and Dan Graham of NextGen Planners — the Institute's Next Gen Leadership Forum — developed the idea for the course after President Knut Rostad brought them together to discuss the future of the industry.

The course seeks "to provide a space to discuss the fiduciary standard, the history of our profession, and deeply think about where we're going, how to get there, and the threats and opportunities along the way," Stansell said in an email. "There are so many outlets for learning, growth, and development in financial planning, and yet so much institutional knowledge [is] still held in the minds and hearts of those who have been around the longest. We are hoping to provide another method of access to that wisdom that may not be presently available elsewhere."

Wagner died in 2017 after decades seeking to foster the next generation in the profession, advocating for the fiduciary duty's strict obligation to place a client's interest first and writing what many planners see as a seminal text on their professional calling, the 1990 essay "To Think … Like a CFP" in The Journal of Financial Planning. Thought leaders in the profession today such as Carolyn McClanahan of Jacksonville, Florida-based Life Planning Partners, recall Wagner's support for them. For example, she recalled in an interview the boost she received four years into her career, when Wagner published a paper she wrote on his website.

The Institute's new course will be helpful for "people coming into the profession," McClanahan said in an interview. 

"It's always rewarding to see where it came from and to learn the history of how financial planning started and what we've done through the years," she said. "It's exciting where the profession is going, and by people understanding where we've been, I think we can only get better faster."

The faculty for the course includes Golden Gate University adjunct professor Elizabeth Jetton, advisor and Externship training program founder Hannah Moore, as well as Yeske Buie founder Dave Yeske. With registration limited to no more than 20 attendees, the 90-minute sessions will start with the history of planning and guide students through Wagner's writings, the rise of financial therapy, various practice management topics and the differences between product salespeople and real financial advisors.

"Our goal was to provide timely, unique and important material taught by outstanding faculty (and not offered elsewhere) while being conscious of professional careers to provide a flexible structure," Ashworth said in an email. "Our profession is so collaborative that we wanted to provide a medium for next gen planners to learn about the history of the profession, the opportunities and challenges associated with the next decade of planning and to provide a motivating call to action to help in the advancement of our profession. My hope is, following the course, all members will continue to be reminded of Dick Wagner's call to action, 'So what are you going to do about it?'"

Anne Marie Ashworth of Abacus Planning Group
Anne Marie Ashworth is a financial planner with Columbia, South Carolina-based Abacus Planning Group.
Institute for the Fiduciary Standard

Stansell hopes that attendees learn "how they can be the pioneers of the future of this great profession."

"While I think those newer to the profession may be most eager to soak in the information being shared and have fresh ideas for the future, there is a significant component of the course dedicated to group discussion and sharing, as well as a thought-leader paper at the end," Stansell said. "So truly anyone in our profession could contribute to making this an exquisite experience for all."

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