HBO's Succession and the lessons it has for financial advisors and clients

HBO's Succession still
The children of the main character of HBO's "Succession," Logan Roy, stood together at his funeral in a recent episode.
Macall Polay/HBO

If there were ever any doubts about whether the wealth management industry is watching HBO's hit series "Succession," Morgan Stanley CEO James Gorman put them to rest.

In remarks on a call with analysts earlier this month about his plan to step down as chief of the firm and become Morgan Stanley's executive chairman, Gorman cited the issue of succession as one of "paramount importance to shareholders, employees and clients." Then he brought up the sudden death, in the fourth and final season of "Succession," of a billionaire media magnate played by the actor Brian Cox. The passing aboard a private jet triggers the chaotic pursuit of the inheritance of the family's fortune and business that has been building for the whole series among the patriarch's children and a smorgasbord of wiley stakeholders.

"I'm not just talking about the TV series, and I have definitely no plans to go out like Logan Roy," Gorman told listeners on the call.

For financial advisors working with wealthy or ultrawealthy clients, the tensions within the Roys and their News Corporation-like company, Waystar Royco, ring familiar as a pop culture reference to an aspect of client and practice management called "family dynamics." Those industry professionals find some aspects of creator Jesse Armstrong's plot hard to believe for a family of New York-based billionaires with slightly competent, albeit often-terrified and drug- or alcohol-addled people around them. 

The manner that wealth transfers between generations represents a massively important topic to financial advisors and the people served by them. That will remain true after the series ends this weekend in a giant 90-minute finale.

In an interview a few weeks ago about the recent merger of their firms, advisor Heather Goodman of San Francisco-based True Capital Management and Eric Becker, the founder of Chicago-based multifamily office Cresset, said they have enjoyed watching the show. Goodman finds it "a guilty pleasure," even though some aspects of the story strike her as more for entertainment purposes than a reflection of real family situations, she said.

"There are needs and services that are required for every family of every wealth level," she said. "It's finding the right direct team that can service the needs that they have."

Becker sees the show as "really gripping with drama" around the sudden formation of "partnerships of convenience" between the characters that get established and fall apart, he said. He also detects a kernel of truth, since the leaders of families have a job that's "even more important than money," Becker said.

"It shows us how much dysfunction there can be in families," he said. "The first job of a family and the leaders of a family is to stay together as a family."

For the uninitiated, Logan and his children — Siobhan (played by Sarah Snook); Roman (Kieran Culkin); Kendall (Jeremy Strong); and Connor (Alan Ruck) — have been squabbling about nearly everything since the show debuted in 2018. 

Despite being in his 80s, Logan refuses to yield control of anything and displays harsh cruelty toward anyone questioning him, especially his children. Others tied to the family by birth, romance ties or longtime employment, such as Marcia Roy (Hiam Abbass); Gerri Kellman (J. Smith Cameron); Willa Ferreyra (Justine Lupe) Tom Wambsgans (Matthew Macfadyen) and Greg Hirsch (Nicholas Braun) often run afoul of the family's strict and shifty standards. Their media and entertainment business swings between near collapses and giant M&A moves. 

Still image from HBO's Succession
A doctored video of Logan Roy showed him looking on as his son, Kendall, unveiled the launch of a new Waystar Royco venture.
David Russell/HBO

Industry topics
Tension often surrounds great fortunes, though. Navigating them across generations represents "one of the critical components of a successful firm working with families," Michael Tiedemann, CEO of New York-based wealth and asset management firm AlTi Tiedemann Global, said earlier this month at a summit held by investment banking firm Republic Capital Group. As a multifamily office with a footprint of 22 offices on three continents, AlTi provides "extended solutions" services to ultrahigh net worth clients, Tiedemann said.    

"It ends up creating really longstanding, hugely intimate relationships," he said. "We really do know everything about our families and get involved in family dynamics."

The show's title itself evokes a central challenge facing the industry around succession planning for the future after a founding advisor's retirement and the many factors that come up in private negotiations with the buyer of their firms. Like the Roys' tangling with other eccentric business owners over giant deals, talks with registered investment advisory firms often bring surprising aspects of their firms to light.

In a panel at the same conference, Chicago-based Hightower Executive Director of M&A Marc Cabezas and San Francisco-based Robertson Stephens Wealth Management CEO Raj Bhattacharyya shared some of the challenges of bringing succession deals to the finish line. In an example resembling the Roys' messy spillovers between their family matters and their businesses, Cabezas said that some RIAs may have surprising personal costs listed on their profits and loss ledgers.

"The reality is that, after you do a deal, those pretty much go away," Cabezas said. "So there are conversations, one-on-one conversations, on whether those are business-related expenses. I don't know how you can justify putting a family vacation through as a business expense. But there are interesting conversations that happen on the P&L side."

Much like the intensive deal talks on the show as characters fight for dominance in business and politics, Bhattacharyya explained that he spends most of his time in deals on the personal aspects of a transaction. 

"This person is effectively selling their child — it's their third or fourth child, if you want to think about it — and that's personal," Bhattacharyya said. "It's something they've built up over 25 years, and suddenly, that brand name is going to be gone. That entity will legally not exist, and they'll be part of a broader, bigger organization. That journey, for them, it's a very personal one. And they have to get to know you better. This person has been the boss for 20 years, and suddenly, I'm their boss." 

Logan rings true, some parts of plot don't
Logan's defiance toward his family and business advisors over the fortune and control of the company sparks memories of clients for advisors who have managed intergenerational feuds.

"Logan's reluctance to allow his children to benefit financially from his hard work and success is fairly common when estate and succession planning with ultrahigh net worth individuals," Angie Spielman, the founding partner of Los Angeles-based Manhattan West, said in an email. "The idea of Logan having to 'let go' of his wealth was very realistic as that conversation is a difficult one to have with those that have worked hard to accumulate it."

Monish Verma, the CEO of Farmington Hills, Michigan-based Vardhan Wealth Management, a Summit Financial firm, has "supported clients through familial conflicts," he said in an email. 

Like the Roy siblings' rivalry about which of them will take over Waystar Royco, Verma had a client who "was looking to undermine a sibling in order to seize control of the family business after their father had sadly passed," he said. "The situation resulted in an estate planning lawsuit that proceeded for more than two years and amassed over $1 million in legal fees."

Other parts of the story seem less plausible to Verma, such as the idea that any numbers in the character Lukas Matsson's company, streaming service GoJo, had not been totally vetted before Logan agreed to sell to the technology entrepreneur played by Alexander Skarsgård. 

In addition, teams of lawyers or at least a family office likely "would have been involved in guiding a family with that level of power and wealth" after Logan's death, Verma said. An undated document written and amended by Logan and recovered in a private safe in his study after his passing signals an important lesson for advisors and their clients, though.

"Think of how Ken believed his father wanted him to lead the family because of the letter; yet no one was clear if the key line was crossed out or underlined," Verma said. "As a trusted advisor for couples and families, we aim to avoid these types of situations."

Spielman also finds the lack of a succession plan or a "key person" insurance policy hard to believe and noted that it's not common for all of a founder's children to be "in the running to lead their parents' company." 

The team around Logan and the children clearly neglected the need to have a plan in place for his death. For advisors and clients, that crucial need for planning the next steps after Logan's death will stand as the most pronounced professional takeaway from the series — whether it reflects reality or not.

"I find it completely unrealistic that someone that had accumulated the amount of wealth he had, and was surrounded by a strong team of advisors, had no clear succession plan in place," Spielman said. "His health had already been compromised, so any capable estate planning attorney, tax advisor or insurance partner would have pushed to put something in place in the event of an unexpected passing."

For reprint and licensing requests for this article, click here.
Practice and client management Succession planning Workplace culture
MORE FROM FINANCIAL PLANNING