A financial advisor aiming to use social media as a means of increasing access to quality advice dropped his broker-dealer and launched a fee-only RIA to fulfill his vision.
Andre Jean-Pierre of Aces Advisors plans to turn his sizable following on
An 11-year industry veteran and former wirehouse broker with Morgan Stanley, Jean-Pierre gained the distinction of getting the
Since he no longer saw the value of working with a BD and worried he couldn’t leverage social media as effectively as part of any other firm, Jean-Pierre decided to open the independent RIA. In its early stages, the firm has less than $10 million in client assets.
“I want to grow deliberately,” said Jean-Pierre, who is Black and Haitian American. “I’m really trying to focus on people of color who can't get that kind of personal attention and people who understand their personal situation outside of just the numbers.”
Representatives for Advisor Group declined to comment on Jean-Pierre’s exit, noting a policy against discussing moves by individual practices or enterprises.
Jean-Pierre has 12,000 followers on Twitter and nearly 2,000 on Clubhouse, and he recently used Revue’s service on Twitter to start a newsletter called #InTheBLAQ. The newsletter revolves around “personal finance, culture, creators & sports in the Black and Brown community,” according to his profile.
A former Division-1 football star at Stony Brook University who grew up in the Flatbush area of Brooklyn and Irvington, New Jersey, he said he’s eager to find more clients who represent the “first generation of wealth from the inner city” who may be “a high earner and it doesn't feel like it because they have to support so many people.”
Jean-Pierre’s Clubhouse sessions began drawing about 500 people during the GameStop saga in January, and he found that around 100 attendees would reach out with questions afterward.
“What we're seeing right now is a lot of people connecting their professional lives with their social media lives,” Jean-Pierre said. “We understand business, we understand compliance, we understand the regulatory scrutiny behind it. So we can meld together those two lives.”