Emigrant Partners, Carson and Cresset hires reflect RIA talent race

Jenny Souza, Jen Abboud-Smith and Liz Nesvold
From left to right, Jenny Souza, Jen Abboud-Smith and Liz Nesvold respectively took over newly created roles and the CEO post at a major investor in the industry.
Emigrant Partners, Carson Group, Cresset

Giant registered investment advisory firms Cresset and Carson Group hired executives to newly created roles, while RIA investor Emigrant Partners promoted a new CEO.

Chicago-based Cresset appointed M&A dealmaker Liz Nesvold to be the firm's president, Omaha, Nebraska-based Carson Group hired former Vanguard and Amazon marketing executive Jen Abboud-Smith to be the firm's senior vice president of client acquisition, and New York-based Emigrant Partners named its head of strategic advisory, Jenny Souza, its new CEO. The three firms respectively announced the hirings last week.

Talent has emerged as a key area of need among the largest and fastest-growing RIAs, in terms of recruiting and retaining financial advisors and investing in critical areas of the business, according to experts. Technology, staffing hours and day-to-day complexity add to the challenges faced by big RIAs, according to Marina Shtyrkov, the associate director of wealth management for research and consulting firm Cerulli Associates.

"Larger firms tend to have more specialized roles, whether that's in financial planning or investment, operations, marketing, compliance," she said at a webinar last month on the future of RIAs. "That talent is expensive. All that comes with a cost. There's just more infrastructure to sustain, the larger the firm."

Acquiring firms like the three that made the new appointments and Pathstone, another rapidly expanding RIA, also view talent through the lens of potential capabilities in technology, according to Kevin Casey, Pathstone's director of corporate development and strategy.

"We use M&A to obviously attract talented people, bring new skill sets to the firm and new capabilities," he said on a panel of RIA buyers held last week by investment bank Republic Capital Group. "Tech is the lifeblood of our organization, given the complexities and families that we work with, and we're looking for firms that can ultimately add new experience or a new skill set or a new system overall to what we're doing."

Cresset hires Liz Nesvold as president
Multifamily office and private investment firm Cresset has topped $30 billion in client assets following major recruiting moves and M&A deals in recent years. Nesvold left Raymond James earlier this year. In 2019, she and the partners of RIA investment bank Silver Lane Advisors sold their firm to Raymond James.

"When you have 30 years in the business and you take a break, you have the luxury of thinking about what you want to be when you grow up," Nesvold said in an interview. "This RIA industry and I grew up together. For me to step into the industry is about the most exciting next step I could have envisioned."

While she noted that she'll bring her M&A dealmaking skills to the equation as Cresset explores further acquisitions, Nesvold said she expects to focus more in the role on "ensuring that it is a very personalized experience for each client" of the firm. As president, she'll help drive Cresset's strategy alongside co-founders Eric Becker and Avy Stein.

Nesvold's experience will benefit the firm and enable Cresset to "enhance our fully integrated approach," Stein said in a statement. "Liz is one of the most respected and recognized advisors to the wealth management industry and has led the strategy around transformational partnerships and business combinations."

Carson Group appoints SVP of client acquisition
Carson Group and its more than 460 advisors in 190 offices manage $21 billion in client assets on behalf of 46,000 households — a size it has reached through its own acquisitions and recruiting, and capital infusions from Bain Capital and prior investor Long Ridge Equity Partners. Abboud-Smith will manage Carson Group's consumer marketing and lead generation, the latter of which was a major program ramped up after Bain's investment in the firm two years ago.

In its first full year, the program delivered 15,000 leads, according to Jamie Hopkins, Carson Group's managing partner of wealth solutions. "We are continuing to focus on scaling our program with high-quality and pre-qualified leads so our advisors can focus their time and energy on what's most important: serving their current clients and adding new ones," Hopkins said in a statement.

In an email interview, Abboud-Smith said her tenures aiding the growth of Vanguard's digital and remote advisor channel, Personal Advisor Services, and learning frameworks and systems for approaching challenges at Amazon will be especially applicable to her position. The Carson Group job "offered a great blend of right fit for my expertise, right scale for my professional goals and right autonomy for me personally," Abboud-Smith said.  

"Even though my function is 'Client Acquisition' the why of my role is so that we can help our advisors grow their business," she said. "My team exists to help connect advisors with engaged high-quality prospects. And that isn't just words on the wall — our goals and measurement are all based on the combination of scale and output — so we succeed only when we are successfully helping our partners convert new clients."

Emigrant Partners picks new CEO
Souza took over the role on May 1 after the prior CEO of five years, Karl Heckenberg, announced in a statement last month that he had "decided to take some time and consider what I'd like to do in the next stage of my career." Billionaire real estate mogul Howard Milstein is the chairman of Emigrant Partners' parent firm, Emigrant Bank, which describes itself as the largest family-owned and -operated bank in the country. Emigrant Partners has purchased non-voting, minority stakes in 20 RIAs overseeing more than $100 billion in client assets.

The firms seek out Emigrant for "flexibility on capital" for their recruiting and acquisitions, as well as being "a strategic advice partner," Souza said in an interview.

"Our firms are looking for a partner who is going to really allow the leadership teams to continue to execute on the vision that they have for their business," she said. "That autonomy is often a critical factor in the decision-making process."

She joined Emigrant Partners as a managing director in May 2019 after prior roles in senior leadership at asset management company BrightSphere Investment Group and tenures with BNY Mellon Wealth Management, Canaccord Adams and Berkshire Capital Corporation. 

"Jenny has established a strong track record for our business over the past four years, and we are delighted she's taking on this expanded role," Milstein said in a statement. "Emigrant Partners is an important part of our business, and I continue to see great opportunities to invest in the continued growth of the platform."

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