Users of the CFP Boards website can, once again, search for fee-only financial planners.
But the results are dramatically different compared with just a week ago, when fee-only searches turned up profiles for hundreds of advisors at wirehouses, banks and insurance companies who received or were eligible to receive compensation beyond fees.
Following revelations by Financial Planning last week that the CFP Board
In an email we sent to the 8,000 people who stated that they were fee-only, board spokesman Dan Drummond says, the CFP Board reminded [those] who previously self-identified on [our] Find search tool as fee-only of its rules related to compensation disclosure and [their] obligation to provide clear and accurate compensation disclosure. We notified these CFP professionals that, should their disclosure be inaccurate, they have the opportunity to modify it.
SELECTIVE ENFORCEMENT
The amnesty has led to calls for the board to reconsider and possibly rescind sanctions of at least three of its former officials for similar compensation disclosure violations.
After years of not addressing widespread violations of this rule among CFP holders, the board began selective enforcement action more than two years ago without announcing a policy change to its 68,000 certificate holders nationwide.
Earlier this year, it sanctioned former Chairman Alan Goldfarb publicly for calling his practice fee-only on the FPAs website even though he owned a 1% ownership stake in a broker-dealer owned by his former firm. Although the board says it was not making an example of Goldfarb, it acknowledged that his punishment was the
PUBLIC ENEMY
However, many call the rules used to sanction him excessively vague and worded too broadly. It took a 53-slide PowerPoint presentation for the board to clarify those rules in a
It also chose to punish Goldfarb, and at least two other former board disciplinary and ethics commission members, because of the
After 11 years of service to the board, Goldfarb stepped down last year in the middle of the investigation, left his former employer and started his own firm after 40 years in practice. The board did not find that any of Goldfarbs clients were harmed, nor any funds misused.
His
Having a public sanction, he adds, makes it difficult to attract new clients to his new firm, Financial Strategies Group in Dallas.
The punishment doesnt fit the crime, says one of the early founders of the CFP Board,
GLAD TO CORRECT THE ERROR'
Ironically, during the five months that Goldfarbs sanction has been listed on his board profile, users who passed over Goldfarb could have chosen three other planners in Dallas also committing a fee-only violation. Until late Thursday last week, 26 wirehouse planners in Texas were calling themselves fee-only on the site.
Due to the amnesty, those and many other advisors are protected from punishment. Why didnt all of us
get the same courtesy? says Tina
Several wirehouse advisors from around the country this week said they were not perturbed by the boards decision to go into their profiles and alter them unilaterally.
I really dont have a strong objection to them doing that, says Erik Bohn, a newly minted CFP with Morgan Stanley in Washington, D.C., who had called himself fee-only. Im glad I get to correct the error before I get penalized because I do market myself as a CFP.
WIDESPREAD CONFUSION
Bohns professed understanding of the rules seemed to serve as an example of the widespread confusion over their definition.
If the finding is that I work for a wirehouse and I have to put down fee-based and commission, then thats what I want to write down, Bohn says. I dont want to misrepresent what my business is, if thats what is proper to do.
He chose the term fee-only, he says, because he thought the board was asking for his interpretation of his compensation. And, given that he earns mainly fee income, that seemed like the right choice, he adds.
That was how I wanted to present myself to the public, Bohn says. It may not be the case with 100% of my clients because, in my reality, thats not how it works. In my leg of this business, I dont know anyone who 100% takes fees.
Having a CFP certificate is something Bohn says he values in emphasizing the importance of holistic financial planning. Completing the requirements to obtain his CFP certification was a pain, but Im glad I did it, he says. It has enabled me to dig deeper.
Asked if he thought it was fair that the board punished other CFPs for using fee-only as he had, Bohn says simply, No.
Read More:
CFP Board Allows Wirehouse Advisors to Call Themselves Fee-Only CFP Board Strips Fee-Only Listing From its Website CFP Board Offers Broad Amnesty to Rule-Breaking Advisors Ex-CFP Board Disciplinary Official Says Board Punished Her Amid Lawsuit Fears