A majority stake in the parent company of a broker-dealer with 700 advisors is changing hands — for exactly the same price as a little more than two years ago.
B. Riley Financial
B. Riley closed the initial part of the deal on Nov. 16, paying about $9.8 million for a 24% stake, with the rest slated for closing upon FINRA approval, according to
CEO Michael Mullen, who took over National in January 2017 after decades of working as an advisor, says he has let go of 300 representatives with too many disclosures or otherwise didn’t fit into the cultural change. The firm is also now mixing in more advisory services with its traditional brokerage clientele.
The relationship between National and Fortress wasn’t “properly understood or appreciated,” Mullen says, citing a
The discussions with Riley — a onetime member of National’s board — ramped up after Reuters published the story, Mullen says. B. Riley, which also
“There’s a sense of urgency and a sense of management that I think Mike has brought to the table that I’ve been really impressed with,” says Riley. “We have a wealth management business. We don’t own 100% of National. I think it would be inappropriate at this time to be on that board.”
Riley left National’s board in 2012 after only six months, he adds, because the company wasn’t making changes he believed it needed in real estate, management compensation and overhead costs. He praises Mullen for being “thoughtful around cleaning up the brokers a bit and trying to upgrade.”
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About 650 of the firm’s advisors operate as independent contractors. The rest are employee brokers. National produced $189.9 million in revenue last year for a five-year high. Client assets have expanded by 60% to $12 billion since Fortress closed on the stake in September 2016, Mullen says.
“Bryant and the team recognize the value of the hard work that we have done these past two years,” he says. “It’s a great vote of confidence that we’re not going to let them down on, that’s for certain.”
In an interview earlier this year, Mullen said the firm “had to solidify the foundation, maybe reinforce some of the structural supports” for risk management, supervision, surveillance and compliance. The firm began assessing every registered representative shortly after Fortress took the stake, he said.
Mullen approached his “lifelong friends” Lindsay Rosenwald and Michael Weiss of Fortress when he and other advisors at National Securities became frustrated over their lack of input with management amid several unsolicited acquisition attempts, Mullen says.
“It was very frustrating to me that the management of the firm never even asked us what we wanted,” he says. “And, in my frustration, I started talking to my friends who happened to be the other top advisors in the firm. I found that they felt the same way.”
Rosenwald and Weiss
The Reuters
National
Fortress issued an
B. Riley agreed to a three-year “standstill” where it won’t increase its position in National after the deal closes, and Mullen says Riley wants to make use of transfer rights in the contract to keep his company’s stake below 50%.
The Los Angeles-based firm’s other deals in recent years include buying a 30% stake in women’s clothing retailer Bebe, full positions in online services firms United Online and magicJack VocalTec and acquiring capital markets firm FBR & Co. B. Riley has also folded Wunderlich into B. Riley Wealth Management.
“We agreed to terms that allow [Mullen] to run the business the way he thinks it should be managed,” Riley says of the National deal. “We thought the price was attractive, and we thought it was opportunistic.”