AXA tapped an expert on aging to help train its roughly 5,000 advisors and lead client seminars on the importance of long-term care protection.
Sandra Timmermann, an adjunct professor of gerontology at The American College of Financial Services, served as executive director of MetLife’s Mature Market Institute for 19 years. Her collaboration with AXA will involve both research and marketing, the French insurer’s U.S. arm announced this week.
The move makes AXA, whose broker-dealer AXA Advisors is
“People want to stay home when they age. They should also be thinking about it when they hit retirement, but they don’t,” says Timmermann. “I’m just hoping that what we can do is get the AXA team and the public thinking in a different way about long-term care issues.”
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STARTING THE CONVERSATION
LTC insurance represents “the elephant in the room,” she adds, citing
Timmermann, who received a master’s degree and doctorate in education from Columbia University, launched MetLife’s research institute in 1997, staying until it closed in 2013. Merrill Lynch
Few companies have looked to the field — the study of aging — for insight into issues surrounding LTC policies, according to Timmermann. She plans to help advisors better explain the complex products to their clients, she says.
“Long-term care protection gives them the opportunity to stay at home and have control over their lives. I think that’s the way to start the conversation,” Timmermann says. “It’s a service in some respects because we really need to draw attention to this with the advisor community and also the public.”