FINRA warns of AI use in sophisticated scams

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FINRA

FINRA warns that fraudsters are increasingly using AI and other technologies to scam victims — sometimes even with the victims' help.

The Financial Industry Regulatory Authority, the broker-dealer industry's self-regulator, published on Tuesday its annual "regulatory oversight report" listing its priorities for the current year. FINRA noted an increase in scams in which victims are fooled into helping fraudsters drain their own accounts or into sending the money to bad actors. Artificial intelligence, machine learning and other emerging technologies are sometimes used in these increasingly sophisticated ploys.

FINRA warns, for instance, that scammers are employing social media posts to direct investors to phony investment clubs where they're encouraged to put their money into risky securities. Sometimes the inducement to join comes from "deepfake" audio and visual impersonations of financial gurus devised with the help of AI.

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Getting Cybersecurity Right: A Checklist

FINRA is also warning of scams in which fraudsters gain clients' trust and persuade them over time to move money out of their accounts, ostensibly for investment purposes. Many times the bad actors reach out through text messages or online portals.

Similarly, fraudsters are setting up fake websites designed to look like legitimate pages posted by broker-dealers, firms' registered representatives, regulators or law enforcement agencies. FINRA said scammers are also using AI in attempts to manipulate the market — sometimes by using deepfakes of financial gurus to dispense investment advice.

As far as legitimate uses of AI, FINRA found most firms are proceeding cautiously. 

Rather than relying on AI for investment advice, wealth managers are using it to summarize information from multiple sources, to check the accuracy of transaction reports against the source data and to quickly retrieve policies and procedures from regulatory documents.

"We're monitoring the evolution of generative AI and the industry," Greg Ruppert, the executive vice president of member supervision, said in a podcast accompanying FINRA's report. "We're engaging with firms to better understand what they're using it for, what their compliance challenges. There's definitely a benefit for using generative AI in your day-to-day roles, but we're just also calling out a number of risks that you should be thinking about and looking about in advance of doing that."

Keeping an eye on subcontractors

FINRA's report also showed that regulators continue to be concerned about the third-party vendors many firms rely on for various services and products. The Securities and Exchange Commission, which oversees FINRA, put forward a rule in October 2022 that would make wealth managers responsible for making sure that any subcontractors they hire for help with cybersecurity, portfolio management, regulatory compliance or other tasks live up to the fiduciary duty to serve clients' best interests.

That proposal has since stalled. But FINRA is still anxious that third parties could present risks, such as being a weak spot in a firm's cybersecurity defenses. FINRA recommended firms keep a list of all the subcontractors they employ and then check up with them regularly to make sure their internal procedures and policies match their own compliance requirements.

"Really we're looking at an increase in the number of cyber attacks and related cyber outages that happen at third-party providers — not at the member firms themselves," Ruppert said in the podcast.  "That has a direct impact on our member firms. And it also can have a cascading impact if other firms rely on member firms for services."

Bill St. Louis, FINRA head of enforcement, said in the podcast that both FINRA and the SEC have been reviewing firms' cybersecurity systems and pointing out deficiencies when necessary. But those efforts haven't always borne fruit.

"And even after such notice, the firms have experienced numerous cyber incidents that could have been avoided if they had reacted to the red flags that were brought to their attention," St. Louis said.

Anti-money-laundering efforts

FINRA is also concerned that third parties may not have safeguards matching member firms' prohibitions on money laundering. Anti-money laundering, or AML, has been another priority of regulators in recent years.

"In the AML space, we continue to bring a number of significant cases," St. Louis said.

St. Louis said some of the recent enforcement actions involved firms that had internal systems designed to check the identities of current or potential customers and detect affiliations with bad actors.

"But the systems weren't calibrated properly, and there was a lack of testing around those systems that contributed to those failures," St. Louis said.

RILAs and Reg BI

St. Louis also called attention to concerns about registered index linked annuities, or RILAs. RILAs are insurance-like products that track stock or other indexes and provide steady income in return sometimes for high fees and commissions.

St. Louis noted that brokers who recommended RILAs are required by the SEC's Regulation Best Interest conduct standard to do what's best for their clients. He said questions have arisen over wealth managers who move investors out of other types of annuities, such as variable annuities, and into RILAs.

Such transactions can sometimes cause clients to pay additional fees and commissions.

"Sales of RILAs have recently outpaced sales of variable annuities, so it's important for firms to ensure that their procedures and supervisory systems are set up to ensure recommendations and sales of this product adhere with their requirements under Regulation Best Interest," St. Louis said. "One issue we continue to observe is around recommendations to replace or exchange a variable annuity with a RILA or with a new variable annuity where proper consideration isn't given to the benefits the customer would be giving up or sacrificing within the exchange."

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Regulation and compliance FINRA Artificial intelligence Financial crimes Fraud prevention
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