A National Planning firm with $1.1 billion in client assets under administration bolted for Royal Alliance Associates, pushing total exits from National Planning Holdings close to $9 billion following LPL Financial’s acquisition of its assets.
Advisor Chris Lubbers’ Strategic Partners, an office of supervisory jurisdiction with 38 advisors, joined
LPL, the nation’s largest IBD,
Lubbers’ firm formally made its move Oct. 16, but he had settled on Royal Alliance at around the time LPL made its giant buy. The Department of Labor’s fiduciary rule had prompted the 22-year financial services veteran to embark on a six-month search that led to Royal Alliance, Lubbers says.
“It’s literally changed our industry. I think there’s no doubt about that. So my concern was finding a BD that would help us navigate that landscape,” Lubbers says. “They weren’t really scared of the DoL. They were trying to help us navigate it and help us help our clients.”
-
The Arizona-based firm serves as a super OSJ, supporting advisors who work for 13 affiliated credit unions as either employees or independent financial advisors.
October 19 -
The move previews what will be a tough recruiting fight for the IBD giant following its massive buy.
September 12 -
Securities America adds 10 advisors in the second recent poach by a Ladenburg Thalmann firm.
August 14
The wirehouses have lost teams overseeing more than $12 billion in client assets over the past month, according to recent hiring announcements.
A spokeswoman for National Planning Holdings declined to comment on their exit, as did a spokesman for LPL. About 70% of production from National Planning and Investment Centers of America will move to LPL in the first half of the transition after the deal, LPL
Lubbers opened his firm in 1994, and he says its assets under management have more than doubled in the past five years. The practice first aligned with Franklin Financial Services for seven years, followed by five years with American General Securities and 10 years with National Planning, according to FINRA BrokerCheck.
The firm’s headquarters in Parsons, which is in southeastern Kansas near the state’s borders with Missouri, Arkansas and Oklahoma, serves as a central location for its affiliated advisors in those states. The firm also has advisors in Connecticut, Indiana, South Dakota and Texas.
“Royal’s commitment to the OSJ model has proven highly attractive to many large practices,” CEO Dmitry Goldin said in an emailed statement. “The elevated level of service we provide OSJs is ingrained in our culture of personal support.”
Royal Alliance, the largest of Advisor Group’s BDs, has recruited 152 new registered representatives this year as part of the network’s total haul of 487, according to the firm. In September, the BD announced it had added practices from