AdvicePay has promoted Kelsey Lewis as president of the leading payment processing technology platform for advisors.
Lewis has been head of customer success since joining the Bozeman, Montana-based AdvicePay in late 2021, before being named No. 2 to CEO Alan Moore. She will help Moore deploy strategic goals and customer support in her new role, announced on May 8.
"After conducting a thorough search that included internal and external candidates, the board unanimously agreed that Kelsey is the right person to help lead this company into the future," Moore said in the press release. "I look forward to working with her to create a blueprint for delivering on our ambitious growth strategy as industry and consumer demand for fee-for-service planning continues to grow over the next several years."
AdvicePay, a software platform created by XY Planning Network founders Moore and Michael Kitces, is a trailblazer for its early adoption of the fee-for-service structure in which advisors can directly invoice clients and accept online payments for financial planning services.
READ MORE:
The company credited Lewis for helping drive a 36% increase in transaction volume while maintaining a 100% customer retention rate in her previous role. She was responsible for overseeing some of the largest RIAs and broker-dealers as customers.
AdvicePay exceeded
In her new role as president, Lewis will manage the day-to-day operations, making sure various departments are working together in executing growth strategies, and she will "serve as the highest point of escalation for customers," AdvicePay said.
"Having spent most of my career in a customer-facing role, I am acutely aware of their needs and priorities," Lewis said in the release.
She was previously director of operations at food seasoning supplier Montana Mex and director of client experience at Wisetail, a learning management software company.
"We are serving more advisory firms than ever, and by elevating me to this important leadership position from being head of customer success, AdvicePay and its board are demonstrating their customer-centric focus and commitment at the highest level," she said. "I am committed to nurturing the collaborative and people-first culture of AdvicePay as we continue to grow."
