Innovation Awards: Innovation in Portfolio and Investment Strategy — Orion

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Logo courtesy Orion. Design by Sena Kwon.

With artificial intelligence quickly transforming the ways in which financial advisors and wealth management firms do business, Financial Planning is recognizing outstanding work in the field. 

Our inaugural Innovation Awards honor tech firms that are developing cutting-edge technology for use in marketing, client onboarding, investment strategy, lead generation and specialized planning. Wealth management firms are recognized for their efforts in automation, marketing, client engagement and professional development.

Special Innovator of the Year awards will be bestowed on two of these firms at ADVISE AI, Financial Planning's AI conference Oct. 9-10 in Las Vegas. Registration for the event is open.

View a list of all 2024 Innovation Award winners here.


Wealth technology powerhouse Orion has been on the forefront of launching high-tech tools for advisors, particularly in the past two years with its May 2023 release of Redtail Speak, a ChatGPT-integrated real-time communication for advisors, as well as its data-driven portfolio comparison tool, Orion Compare, released this March. 

Since then, Orion has continued to grow under the new leadership of CEO Natalie Wolfsen — an open architecture believer who plans to transform the Omaha, Nebraska-based firm into a fully integrated advisor e-world powered by AI tools.

"I believe our recognition stems from both Orion's deep understanding of the challenges that advisors face every day as well as our demonstrated commitment to delivering leading-edge technology that meets the evolving needs of advisors and investors alike," she said. "Winning this award is a tremendous honor for Orion and a validation of our efforts to lead the industry with pioneering, advisor-centric technology."

One of Orion's most innovative tools recognized for this award is Orion Compare, which streamlines the portfolio comparison functions for advisors so they can customize portfolios at much faster rates and with greater capabilities. It is powered by end-investor data from Orion's Portfolio Accounting tool, Orion Risk Intelligence, Orion Planning and Orion's BeFi20 tool.

READ MORE: Orion CEO Natalie Wolfsen on integrations, open data and RTO

Having such a fully integrated tool allows advisors to seamlessly access portfolio accounting valuations, perform cost-basis information and risk analytics. Advisors can also rapidly generate presentation-ready portfolio scenarios and get AI-generated talking points to use with clients or prospects. 

"This app streamlines complex processes, providing advisors with a seamless dashboard to effectively construct, analyze and communicate the simulated impact of portfolio changes to clients," Wolfsen said. "Tasks that once consumed hours and required multiple team members can now be accomplished with just a few clicks, resulting in presentation and trade-ready portfolio scenarios within minutes."

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2024 Innovation Awards Technology Wealth management Professional development
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