With artificial intelligence quickly transforming the ways in which financial advisors and wealth management firms do business, Financial Planning is recognizing outstanding work in the field.
Our inaugural Innovation Awards honor tech firms that are developing cutting-edge technology for use in marketing, client onboarding, investment strategy, lead generation and specialized planning. Wealth management firms are recognized for their efforts in automation, marketing, client engagement and professional development.
Special Innovator of the Year awards will be bestowed on two of these firms at
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Writing a personalized email to prospects is a time-consuming challenge, but getting them to actually open the email and potentially engage is a far greater feat.
Studies have shown that barely a quarter of sales emails are opened, and the average person deletes 48% of the emails they receive daily. However, advisor marketing firm Snappy Kraken is reversing this trend with its all-in-one AI-powered email builder technology.
The tool uses an API integration through OpenAI that allows advisors to rapidly craft customized marketing content, via email, in a fraction of the time it takes drafting one from scratch. Since its launch a year ago, advisors have sent out more than 7 million AI-powered emails through Snappy Kraken's email builder, producing an average open rate of 40%, significantly higher than the typical industry rate.
"Our AI-Powered Email Builder has become a game changer for financial advisor marketing," said Angel Gonzalez, chief marketing officer at Snappy Kraken. "This tool transforms the content creation process for financial advisors, helping them move from idea to finished email in mere minutes."
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The AI-powered Email Builder also helps craft compelling headlines; generates personalized and brand-consistent images with a single prompt; and creates calls to action — allowing advisors to meet deadlines while still having more time with clients, rather than building marketing campaigns.
"I was under a deadline to send out useful content and a promotion via email. I asked the AI helper to craft a message about the 'benefit of using structured notes in a portfolio to stave off stock market volatility,'" according to a review by Jay Reeves of Clarity Financial Wealth Management, submitted in Snappy Kraken's nomination. "In an instant, I had what I needed, and was able to send out a well-crafted email to my list. I'll be using this tool often and can't wait to see where it goes from here."
