SoFi, Wealthfront and Fidelity top best robo-advisors list of 2022

HumanTechInteraction-Bloomberg.jpg

In a year marred by volatility, robo-advisors that manage to provide stability while offering more than just strong returns have a leg up on the competition. 

The ninth edition of the Robo Ranking, published this week by Condor Capital Wealth Management, gives top honors to SoFi, Wealthfront and Fidelity for the depth of their offerings and for their solid long-term performance. 

(Scroll down to see a list of the rankings)

According to the report, robos are growing increasingly attractive to investors due to their lower minimums and costs. And because many of these products are still relatively new to the landscape, investors have little information available to help them pick the right robo.

With the goal of bringing transparency to the world of digital financial advice, the Condor Capital ranking grades robo-advisors across more than 45 metrics. Each robo is then scored in the categories of features; financial planning; customer experience; access to live advisors; transparency and conflicts of interest; size and tenure; account minimums; costs; and performance to earn a total score out of 100.

Thomas Leahy, senior financial analyst of Condor Capital Wealth Management, told Financial Planning that each graded metric is specific and unambiguous, making the ranking useful tool for investors who are mulling the decision of turning to a digital advisor.

But make no mistake, the human touch is still present among most of the highest-ranking robos. And Leahy said it's one of several factors not directly tied to performance or returns that separates the best from the rest.

"We really value if you're able to call in with your digital platform open in front of you. And maybe via a screen share or something similar have someone else look at it with you, start to educate you on how it works, what you own and make some major planning decisions," he said. "Although from a tech perspective a lot of them are similar, access to an advisor is one big differentiator."

Looking forward, Leahy said he expects the top robos to be the ones that do the best job of enhancing digital planning, noting a Wealthfront feature called "Self-Driving Money" that alerts investors when they have access to cash and helps them effectively route it as the kind of idea that can greatly bolster the experience. 

"From a digital perspective, those advisors who have an all-in-one holistic plan where you can see everything all at once, including even outside accounts … it really gives you just a great way of seeing your full picture," Leahy continued. "We want to see more levers. We want to see the ability to change hypothetical inputs such as contributions or life events, and so I think that digital planning is definitely going to be a key aspect. 

"And if I may, just on performance, if rates move higher, some of these robos that are very tech-heavy could get hit pretty hard. Companies without a lot of earnings now that are projected out into the future got hit very hard this year, so I am a little bit concerned about some of the robots that don't have enough value exposure in the portfolio."

The ranking was part of the 24th Robo Report, which covers the second quarter in an ongoing study that keeps tabs on the most well-known robo-advisors in the industry. The latest report tracks 58 accounts at 33 different providers and finds that when looking at year-to-date performance, portfolios with assets allocated with rising inflation and reduced

exposure to a rise in interest rates in mind were king.

For the period ending June 30, a vintage Wealthfront portfolio, an inflation-conscious Morgan Stanley portfolio and a Personal Capital portfolio were the strongest. 

"In general, robo-advisors with a higher allocation to value stocks outperformed year-to-date,

while those with a higher allocation of growth stocks performed better over long periods," the report said. "Wealthfront was able to outperform growth-oriented robo-advisors in all periods thanks to a 10% allocation to energy, which has been exceptionally valuable as the conflict in Russia/Ukraine pushed prices much higher. Furthermore, our Wealthfront portfolio was allocated significantly to municipal bonds, which also held up particularly well."

Scroll down to see how the top 15 robos of 2022 fared in the overall rankings, followed by the top performers in the sub-rankings of best low-cost robo; best robo for first-timers; best robo for digital financial planning; and best robo for complex financial planning.

15. JP Morgan Chase 

Signage stands on display outside the JPMorgan & Chase Tower in downtown Chicago, Illinois, U.S., on Saturday, Oct. 7, 2017. AKA J.P. Morgan.
Access to advisors: 0 (out of 10)
Financial planning: 6 (out of 15)
Transparency and conflicts: 6 (out of 10)
Features: 3.6 (out of 10)
Customer experience: 7 (out of 10) 
Minimum: 3 (out of 3)
Size and tenure: 0.25  (out of 2)
Costs: 11.73 (out of 15)
Performance: 8.85 (out of 25)
Total score: 46.43 (out of 100)

14. Acorns 

Thumbnail for Video: Acorns grows up (full session)
Noah Kerner, CEO of Acorns
Access to advisors: 0
Financial planning: 3
Transparency and conflicts: 5 
Features: 6.8
Customer experience: 6.7 
Minimum: 3
Size and tenure: 1.8 
Costs: 14.9
Performance: 7.35
Total score: 48.54

13. Ally Invest 

Ally
Access to advisors: 0 
Financial planning: 9
Transparency and conflicts: 8 
Features: 4.8
Customer experience: 6.78 
Minimum: 3
Size and tenure: 1.6 
Costs: 11.47
Performance: 8.31
Total score: 52.96

12. Wells Fargo 

Wells Fargo Says Client Borrowing Likely To Accelerate In 2022
Access to advisors: 7  
Financial planning: 12
Transparency and conflicts: 5 
Features: 6
Customer experience: 6.13 
Minimum: 3
Size and tenure: 0.83 
Costs: 10.43
Performance: 7.9
Total score: 58.29

11. Morgan Stanley 

Morgan Stanley's digital strategy focuses primarily on three areas: analytics, automation and new ways for clients to interact with the firm.
Access to advisors: 6
Financial planning: 14.25
Transparency and conflicts: 8 
Features: 6.6
Customer experience: 6.66 
Minimum: 2.4
Size and tenure: 0.83 
Costs: 11.98
Performance: 9
Total score: 65.73

10. US Bank 

U.S. Bank signage
Access to advisors: 7
Financial planning: 9
Transparency and conflicts: 7 
Features: 4.52
Customer experience: 6.92 
Minimum: 2.4
Size and tenure: 0.67 
Costs: 12.39
Performance: 16.12
Total score: 66.02

9. Schwab 

Charles-Schwab-window-Bloomberg-News
Access to advisors: 6.5
Financial planning: 12
Transparency and conflicts: 8
Features: 4.7
Customer experience: 9.1
Minimum: 2.4
Size and tenure: 2
Costs: 11.27
Performance: 13.46
Total score: 69.43

8. Betterment 

Betterment IAG
Access to advisors: 6
Financial planning: 13.5
Transparency and conflicts: 8 
Features: 9.16
Customer experience: 6.51 
Minimum: 3
Size and tenure: 2 
Costs: 12.5
Performance: 9.38
Total score: 70.05

7. Vanguard 

vanguard-real-estate-logo
Access to advisors: 6.5
Financial planning: 15
Transparency and conflicts: 1
Features: 4.8
Customer experience: 7.03
Minimum: 2.4
Size and tenure: 2 
Costs: 13.96
Performance: 18.22
Total score: 70.91

6. Personal Capital 

Bill Harris, former CEO of Personal Capital, PayPal and Intuit TurboTax
Bill Harris, founder of Personal Capital
Kiem Vu
Access to advisors: 6.5         
Financial planning: 15
Transparency and conflicts:10
Features: 7
Customer experience: 6.96
Minimum: 0
Size and tenure: 2
Costs: 5.67
Performance: 18.3
Total score: 71.42

5. Merrill Edge 

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Access to advisors: 8         
Financial planning: 12
Transparency and conflicts: 9
Features: 4.92
Customer experience: 6.38
Minimum: 2.4
Size and tenure: 1
Costs: 10.58
Performance: 18
Total score: 72.28

4. SigFig 

Mike Sha, co-founder and CEO of SigFig, says banks mistakenly position robos as an "island" separate from other wealth management offerings.
Mike Sha, CEO and co-Founder at SigFig
Access to advisors: 8
Financial planning: 10.5
Transparency and conflicts: 8 
Features: 3.8
Customer experience: 6.45 
Minimum: 2.4
Size and tenure: 1.6 
Costs: 12.7
Performance: 20.02
Total score: 73.47

3. Fidelity 

fidelity-investments-window-bloomberg
Access to advisors: 6 
Financial planning: 13.5
Transparency and conflicts: 7 
Features: 4.6
Customer experience: 7.11 
Minimum: 3
Size and tenure: 1.8 
Costs: 12.39
Performance: 19.88
Total score: 75.28

2. Wealthfront 

Andy rachleff Wealthfront IAG
Andy Rachleff, CEO of Wealthfront, speaks during a Bloomberg TV interview
David Paul Morris/Bloomberg
Access to advisors: 0
Financial planning: 15
Transparency and conflicts: 6 
Features: 7.8
Customer experience: 6.18 
Minimum: 3
Size and tenure: 2 
Costs: 12.81
Performance: 24.79
Total score: 78.38

1. SoFi 

SoFi
Access to advisors: 8
Financial planning: 15
Transparency and conflicts: 4
Features: 5.24
Customer experience: 6.18
Minimum: 3
Size and tenure: 1.4
Costs: 15
Performance: 20.7
Total score: 78.58

Best robo for performance at a low cost

InVest West 2019 - San Francisco
Andy Rachleff, CEO of Wealthfront
Ian Tuttle
Winner: Wealthfront

Runner-up: SoFi Invest

Why they won: "SoFi benefitted from allocations to growth equities. Wealthfront's notable investments in the energy sector proved valuable during recent inflationary times," the report said.

Best robo for first-time investors

Betterment robo advisor IAG
Winner: Betterment

Runner-up: SoFi

Honorable mention: Fidelity Go

Why they won: "Building from the ground up has helped Betterment achieve an easy, intuitive interface with a friendly feel making it a great home for those new to investing," the report said. "SoFi not only offers access to live financial planners but also to career coaches."

Best robo for digital financial planning

Harris-Bill-Personal-Capital-Bloomberg
Bill Harris, founder of Personal Capital
Winner: Personal Capital

Runner-up: Wealthfront

Honorable mention: Schwab

Why they won: "Not only have robos democratized managed accounts and access to advice, but they have also brought high-quality financial plans to anyone with an internet connection," the report said. "Personal Capital has a retirement asset deaccumulation tool called Smart Withdrawal to help design a plan to draw down assets during retirement in a tax-efficient way."

Best robo for complex financial planning

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Lisa J Godfrey
Winner: Vanguard

Runner-up: Personal Capital

Why they won: "Vanguard Personal Advisor Services championed the "hybrid" advice model and remains our top choice for those with complex planning needs," the report said. "While Personal Advisor Services still leaves something to be desired on the digital interface, it provides tremendous value as it costs just 0.30% in management fees."
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