Raymond James wants to turn financial advisors into fintech experts.
This week, the St. Petersburg, Florida-based firm introduced "Tech Savvy," a new educational program that gives advisors advanced training on integrated practice management technology.
David Lillis, vice president of technology at Raymond James, said the offering is the latest addition to the firm's established tech education program.
"The goal of this educational program is to empower advisors with the knowledge and practical skills they need to leverage technology efficiently to run their practice, anticipate client needs and deliver exceptional service," Lillis said. "This is a relationship business at its core, and our technology supports advisors and their teams as they establish new connections and strengthen existing client relationships."
The program includes multiple tracks and offers training on foundational technology through the adoption of new applications and enhancements. Virtual sessions hosted by live tech consultants and recorded for on demand access are designed to help advisors master the specific areas of practice technology they may be interested in.
Courses are highly interactive and encourage hands-on practical application; they include an introductory course to tech crucial for daily management; classes to simplify work and increase productivity; and monthly updates on the firm's latest tech tools.
"All of our technology education offerings are designed through advisor focus groups and feedback to ensure valuable content delivered in a way that suits all learning styles," Lillis said. "These live and recorded courses are just one piece of our overall approach, which includes in-application product tours, videos, simulations, documentation and more."
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