As interest rates, stock gains, recruiting momentum and organic growth boost LPL Financial's bottom line, the company is investing in more outsourced tools for financial advisors.
LPL's profits climbed by more than 75% in the second quarter, according to the independent wealth management firm's
The company's recruiting efforts reeled in more than 1,000 new financial advisors compared to the year-ago period, and it reached a new high in the revenue generated by selling business solutions from LPL's Services Group to more than 3,500 active users who have purchased 5,238 subscriptions. In the second quarter, a new tax planning tool joined others such as an outsourced chief financial officer, digital marketing and payroll, CEO Dan Arnold said.
On top of those services, LPL also launched what he called a "performance optimization solution" that began delivering "comprehensive data in a structured format" to advisory practices in the second quarter. The company calls the service Practice Hub.
"Over the coming months, we will further expand the functionality by enabling it to generate personalized insights around additional services, technology and solutions we offer in order to help advisors enhance the overall performance of their practice," Arnold said in prepared remarks. "Over time, we see Practice Hub becoming a key tenet of our advisor experience, leveraging the power of artificial intelligence to operate as a co-pilot for our advisors. And while we're still in early innings, we're excited about the growth opportunities that this innovation unlocks and how it will serve as an additional leverage point to help advisors run thriving businesses."
To see the key takeaways for financial advisors from LPL's second-quarter earnings, scroll down the slideshow. For a look at the firm's results in the first quarter,