After client cash holdings drove a new high in profit margin for Ameriprise in the first quarter, the firm is eyeing a larger share of some $22 billion in additional accounts outside its platforms.
The Advice and Wealth Management unit of Minneapolis-based Ameriprise directly manages roughly $44 billion out of $66 billion in client cash, CEO Jim Cracchiolo said in an earnings call with analysts on April 25 after the firm released its first-quarter results. The wealth division topped its prior high for profit margin of 29.9% last quarter due to rising interest rates that are linked to cash holdings and an influx of incoming client assets. It's now following rival Raymond James and others in exploring how to bring more of the cash in outside savings and checking accounts, money market funds and certificates of deposit into the firm.
The asset class, no longer boring, is receiving fresh looks from financial firms, depositors and advisors because of those higher interest rates and the recent collapse of two banks. Last month, Ameriprise launched savings accounts at its own bank, Cracchiolo told analysts in response to a question about client cash. Next month, it will offer a CD product for brokerage clients. And it plans to roll out a high-yield savings account later this year.
"In total, there's about $66 billion of cash," Cracchiolo said, according to a transcript by Seeking Alpha. "We have about $44 billion. We actually think by offering the brokered CDs and things like that, that will garner some of that [cash that has] gone out to banking institutions that our clients have put money in, that we feel much more comfortable having them at Ameriprise."
To see the key wealth management takeaways from Ameriprise's first-quarter earnings statement, scroll down the slideshow. For coverage of the company's earnings in the fourth quarter, click here. To see the firm's results from the third quarter, follow this link.