After decades of only being available to ultrahigh net worth investors via boutique asset management firms, direct indexing has exploded among large wealth management firms since 2020.
Assets in direct indexing are expected to grow more than 12% over the next five years, outpacing traditional products like ETFs and mutual funds, and cross the $1 trillion threshold by 2025. While some, like Fidelity,
Here are the moves that brought the formerly obscure strategy into the mainstream.