Advisors: 6 Clever Tricks for LinkedIn
<b>1. Fix Your Profile</b>
--A professional headshot: A high quality picture helps form the most basic level of trust and connection with other users.
--A creative headline: Tell a bit of your personal story, including who you serve and the value you bring to clients.
--A summary section: Don't stop with your title. Describe your role as an advisor, explaining how you help clients reach their goals.
--Multimedia elements: Use things like video presentations, power points, studies, ebooks etc. that help establish your credibility and grab other peoples' attention.
Not putting in the effort to fix your profile up really shows. According to LinkedIn, users with complete profiles are 40 times more likely to receive opportunities than those with incomplete profiles.
Read more of Bowen's Financial Planning columns,
Smarter Ways to Use LinkedIn .
<b>2. Join Relevant Groups</b>
Read Boyman's article, 5 Ways to Master LinkedIn.
<b>3. Build Connections</b>
You should also connect with fellow professionals who serve your client market. Once you are connected, ask for any insights or advice they would be willing to share with you -- and offer to send them your own industry reports, articles and other relevant content.
<b>4. Read & Contribute to LinkedIn Today</b>
<b>5. Use It for Event Planning</b>
Checking people out online is no longer as creepy as it once was, Klein points out:
If people have put up a profile on LinkedIn, they now expect that you'll look at that profile before you meet them.
Klein offered other tips for client events during a presentation at this year's TDAI conference.
<b>6. Be Careful About Endorsements</b>
Even if you do choose to display your endorsements, you may not want to accept every single endorsement you receive.
Ensure that they are accurate and will leave profile viewers with the right impression,Zucal notes.
Read more of Zucal's article,
Create a Better LinkedIn Profile: Add the Right Skills.