The
As the valuations of
Stocks such as GameStop and AMC Entertainment soared in the first half of last year, driven by individual investors spurring each other on to squeeze short sellers. The reckoning has been brutal. Both stocks are down 70% from their 2021 peaks. The Roundhill MEME exchange-traded fund, which tracks a basket of stocks with elevated social-media mentions, has lost more than a third of its value since its debut in the first week of December.
While the democratization of markets is to be applauded, there’s a risk that this year’s volatility in equities will leave the next generation scared of investing money for retirement. That’s worrying because the need to build nest eggs has never been greater. The immutable mathematics of demographics means we’re rapidly heading toward more retirees relying on fewer workers to fund state pension systems. And the incorrigible calculus of compound returns shows the desirability of starting a pension plan as early as possible.
But
The study asked about 300 Britons to set savings goals and track their progress in achieving those targets over four weeks. The group was split into two. Half used an app that employed gamifying techniques to incentivize savings, including league table rankings and competitions between groups of players. Half used a simpler app that just recorded the amount saved versus the target.
The report suggests that offering points that investors can accumulate by increasing their savings exploits a psychological trait known as
It worked. By the end of the four weeks, the gang that was using the gamified app had put aside almost 20% more relative to their goals compared with the vanilla app savers, the study says:
“Gamification can help consumers placate their `present’ self by allowing individuals to experience pleasurable psychological responses typical of games such as mastery, competition and escapism. These experiences make adhering to long-term goals more immediately enjoyable and therefore help consumers to achieve them.”
Faced with the prospect of delayed gratification, humans are hardwired to make bad choices. We live in the present; the future is, by definition, some way off. Saving for retirement doesn’t enter the calculation when a twenty or thirty-something is deciding whether to treat themself to smashed avocado on sourdough for breakfast or settle for beans on toast.
As more companies seek to tap the growing market for private pensions by offering digital investment platforms, maybe adding gaming elements can help nudge consumers to put aside just a bit more for retirement.