Betterment staying away from crypto despite mainstream attention

Sarah Levy headshot (002)CROPPED.png
Betterment CEO Sarah Levy
Ben Hider

Betterment has no plans to give its customers access to cryptocurrencies just yet.

Even as Bitcoin and other digital currencies increasingly get mainstream acceptance across Wall Street, Betterment — which has about $30 billion in assets under management — says it’s still doing its research.

“We’re believers that if we can provide the right kind of context and advice, that it’s OK to participate in some of these newer asset classes,” CEO Sarah Levy said during an interview Tuesday at Bloomberg’s Wealth Summit. “I’d like us to find a way to responsibly offer crypto, but I can’t say that we’re there yet. I think we’re still in kind of a watch-and-learn mode.”

The comments come as more institutional players are unveiling vehicles that allow their customers to buy, sell and hold cryptocurrencies.

Earlier this year, Mastercard became the latest company to embrace digital assets after it announced that it will allow cardholders to transact in certain cryptocurrencies. Last summer, Fidelity Investments opened a Bitcoin fund only available to wealthy investors.

After sitting on the sidelines of crypto, major Wall Street banks are also jumping on board. Goldman Sachs and Morgan Stanley have taken steps to offer wealthy clients access to funds that will enable ownership of Bitcoin.

Meanwhile, Sotheby’s said Tuesday that it will accept Bitcoin and Ethereum for a May 12 auction of Banksy’s “Love is in the Air” image.

— Additional reporting by Caroline Hyde.

Bloomberg News
Fintech Robo advisors Bitcoin Betterment Cryptocurrency
MORE FROM FINANCIAL PLANNING