Firm: Merrill Lynch Wealth Management
Production: $3.366 million
AUM: $528 million
Age: 39
Financial advisors sometimes snag high-net-worth clients through unorthodox channels.
Ronald Mencias went to Notre Dame University on a tennis scholarship, took a degree in accounting and today finds himself advising a handful of professional players.
"I've actually used my tennis to get some high-profile clients that are on the tour," he says.
Although most of the clients Mencias serves with his partner, Eric Payne (No. 9 on this year's list), in his Carmel, Ind.-based practice are business owners and physicians, he hooked up with a local tennis pro who hosts an annual charity tournament in Indiana.
Then at the event last year, that player introduced Mencias to a high-profile doubles team on the tour, and they took to the court for a practice round.
"After our hit they started to ask me what I did," Mencias says. "Two weeks later, I found myself down in Florida meeting with them and their spouses. Two weeks after that, they became clients."
As to how his play stacks up against the pros? "Not at their level, of course," Mencias says. "But to be a top collegiate player definitely helps."
Mencias takes the same approach with his other advisory relationships. He estimates that about three-quarters of the investors with whom he works are physicians, a rather specific set of clients but one that is a natural fit for Mencias, whose mother, father, brother and aunt are all doctors.
"That was just a normal market niche for me to go after," he says.
Mencias began his career as an accountant, but says that he was drawn to advising for the human side of the business.
"I enjoyed the numbers part but wanted a little more personal interaction," he says.
"The thing that attracted me most about the industry was the ability to help people make a difference in their financial lives," Mencias says. "Just being able to understand their goals, their retirement goals, and being able to see them through that process is probably the most rewarding part of my job."
Image: Ronald Mencias