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Clients Want Real Estate? 8 Things Advisors Should Know
As noted in Financial Planning's cover story on real estate's new rules, more expensive properties eat up more cash and can mean servicing a bigger loan. They occupy a bigger proportion of a less-diversified portfolio; and if prices increase faster than rents, the properties will return less cash, making the owner -- that is, your client -- more vulnerable to the financial hits of vacancy, maintenance costs and careless or destructive tenants.
Want to understand these clients a little better? A recent survey from the National Association of Realtors took a deep look at investment real estate buyers and identified several characteristics that set them apart. Page through to see the details, or see this as a one-page version here. -- Rachel F. Elson
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1. They're Looking for Income
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2. They Like Single-Family Homes
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3. They Prefer the Suburbs
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4. They Stay Close to Home
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5. They Vary by Region
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6. They're Not Ultrahigh Earners
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7. They Paid Less Last Year
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